Best and Worst Practices Social Media Marketing | Online Marketing Blog
If nothing else, remember that social media is about the C’s: Conversation, Connections, Community, Consumer, Control, Creative, Collaboration and Content. Do: listen, be transparent about your intentions, “Give to Get” and have a plan. Don’t: Be fake, interruptive and focus only on short term sales.
via toprankblog.com
One of the best articles I've found so far for businesses who are trying to figure out how to approach social networking. I especially appreciate his first best practice: "Start with a plan, not tactics." Great stuff.
