If nothing else, remember that social media is about the C’s:  Conversation, Connections, Community, Consumer, Control, Creative, Collaboration and Content.  Do: listen, be transparent about your intentions, “Give to Get” and have a plan. Don’t: Be fake, interruptive and focus only on short term sales.

One of the best articles I've found so far for businesses who are trying to figure out how to approach social networking. I especially appreciate his first best practice: "Start with a plan, not tactics." Great stuff.